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Georganics’ journey started when Alessandro began to formulate his own toothpaste for him and his friends. Soon after, in 2014, Alessandro founded the brand when he was offered the chance to supply his local farmer’s market in Crystal Palace. Charles, being an existing customer, joined Georganics in 2017 after leaving the banking world to join a more ethical business. Today we’ve grown into one of Europe’s most trusted brands of genuinely natural oral care.
Not all ‘natural’ toothpastes are what they claim to be. Many still use synthetic ingredients like SLS and Triclosan – that we end up ingesting. At Georganics, we only use pure, natural and organic ingredients for all of our products. This means that we are able to look you straight in the eye when we tell you that this is oral care done naturally.
All of our products are hand-crafted in small batches. They are made from natural ingredients that are sourced as locally as possible. Our packaging is specifically designed to produce no waste to avoid clogging up landfill sites. This way, you can take care of your oral hygiene safe in the knowledge that you are doing well by the planet.
Where possible, all of our ingredients are ethically sourced and organic or food grade. At the heart of our business is our impact on the planet so we keep our environmental footprint low. We do not test on animals, and most of our products are suitable for vegans. Our sense of fairness also stretches beyond our products, as we are proud to be a living wage employer.